Say hello to Laura, Magnum Marketing Manager!

Laura Magnum Info

This month we catch up with Laura, Magnum's Marketing Manager.

1) What’s your average working day?

Being responsible for marketing a global brand and collection of products within the UK is an awesome job and no day is ever the same.  On any given day I could be briefing in exciting new advertising creative, negotiating exhibition stands, brainstorming with retailers on how to promote Magnum boots online and instore, writing press releases, photographing product, creating posters and brochures, or having animated conference calls with the Magnum Marketing Manager at our HQ in Amsterdam or at our Subsidiary Company in the US!

2) What’s the most exciting project you’re currently working on?

Definitely bringing all the new work styles to market!  Magnum is well known for protecting the protectors, providing uniform, service and safety footwear to the military, emergency and rescue services, and utility, service and security organisations.  It’s a natural progression for Magnum to develop a range of certified safety boots that meet all the needs of today’s tradesman workforce and the new collection is really exciting (stock due Feb 2015!) - and it’s my job to successfully promote these in every possible way #excited

3) How was the recent ESS show?

For me personally, ESS2014 was the best yet!  I was really lucky to meet so many of our consumers who love the brand, love our boots, interact with us on social media, have signed up to our mailing list… and having such a cool giveaway was awesome – even if the stand was so busy, I didn’t get a chance to walk around!  Massive shout out to the First Aid stand who took pity on us and brought some freebies over, and our new friend Jeremy from CMG for the extra pair of hands!

4) What’s your favourite Magnum style and why?

Tough question!  If I can be sneaky and choose a collection, I’d say the Stealth Force Composite Toe & Plate boots.  They look great, they have so much fantastic technology packed into them, I know many people who have them and say they’re the most comfortable and lightweight safety boots they’ve ever worn - and they’re our most successful safety style of all time!

5) Anything you’d like to say to/tell our readers?

Your feedback is so important to us to ensure we develop our footwear to best meet the wearers needs.  If you love your boots, please leave a review letting us know why so others can make an informed buying decision.  If you have an issue with your boots, please don’t hesitate to get in touch (if you purchased your goods from a website or retail store other than www.magnumboots.com/UK, please return your purchase to the retailer you made your purchase from).  If it’s a fit or comfort issue, Magnum boots ordered via our direct website (www.magnumboots.com/UK) currently come with a 30 day comfort guarantee – we pride ourselves on instantly comfortable footwear but appreciate sometimes this isn’t the case.  Finally, if it’s a fault, we need to make sure we address it with the product team, plus we offer a 1 year warranty so you may be entitled to a replacement!