MAGNUM KICKS UP A STORM WITH NEW SHOE FOR HEALTHCARE PROFESSIONALS

Magnum kicked up a storm this week at the Royal College of Nursing (RCN) Congress Exhibition in Harrogate with the new Anti-Slipper HPi shoe, designed specifically for healthcare professionals.

Throughout the three days, over 200 people visited the stand to try on the shoes – and every single one of them said they would have happily bought a pair there and then if they’d been available.  Some of our favourite comments included “tried the HPi and they were divine” and “very comfortable, I didn’t want to take them off”!

Despite one student nurse commenting that they weren’t “dainty” enough, the practical benefits and real-life advantages of the shoe far outweigh any aesthetical shortcomings.  Manufactured from breathable Magnashield leather and highly slip-resistant Hex-Traction sole, the Anti-Slipper HPi also features a neoprene collar for easy on/off, which can also be kicked down allowing the shoe to be worn as a clog/mule.  The extremely comfortable, long-lasting, anti-bacterial memory foam OrthoLite insole and compression moulded EVA midsole offer supreme cushioning and support, for all day comfort during those long shifts.  Furthermore, the entire upper of the shoe is treated with a highly technical ion-mask coating, originally developed by the MOD for chemical warfare defence, which protects against all forms of liquid – from blood to vomit, diarrhoea to urine.

Feedback from the RCN Congress Exhibition, and trials in wards around the UK, is testament to the fact that Mangum are committed to creating a shoe that offers such high levels of protection and comfort, making sure that your footwear is the last thing on your mind, that wearers will genuinely be able to focus more on patient care.

Expected to retail at around £50-£60, the Anti-Slipper HPi will be available in black, white and navy from October/November 2012.  For your chance to WIN a pair BEFORE they go on sale PLUS £50’s worth of M&S vouchers, simply fill out our short survey regarding your current shoes and professional footwear needs (T&C's apply).

For more information about the entire WORK[FIT] collection, please visit http://www.magnumboots.com/uk/work-fit.html